ISO 20252:2026-ed.4.0

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

STANDARD published on 1.9.2026

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The information about the standard:

Designation standards: ISO 20252:2026-ed.4.0
Publication date standards: 1.9.2026
The number of pages: 77
Approximate weight : 231 g (0.51 lbs)
Country: International technical standard
Category: Technical standards ISO

Annotation of standard text ISO 20252:2026-ed.4.0 :

Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics. This document does not apply to non-research activities, such as direct marketing.