ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

STANDARD published on 23.11.2021

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The information about the standard:

Designation standards: ISO 20671-1:2021
Publication date standards: 23.11.2021
The number of pages: 12
Approximate weight : 36 g (0.08 lbs)
Country: International technical standard
Category: Technical standards ISO

Annotation of standard text ISO 20671-1:2021 :

Description / Abstract: This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.