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Made in Germany - als Marke und Kennzeichnung; Möglichkeiten und Einschränkungen
Made in Germany - als Marke und Kennzeichnung; Möglichkeiten und Einschränkungen
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PUBLICATION published on 20.12.2017
Product information:
Designation: Made in Germany - als Marke und Kennzeichnung; Möglichkeiten und Einschränkungen
Approximate weight : 300 g (0.66 lbs)
Note: Digital (delivered electronically), PDF
Publication date: 20.12.2017
Country: German publication
Category: German publications
Annotation of standard text:
Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.
Product Type:Digital (delivered electronically), PDF
ISBN: 9783410282198
Publisher:DIN Media GmbH
Edition:1
Language:ger
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