Standard Guide for Sensory Claim SubstantiationTranslate name
STANDARD published on 1.2.2020
Designation standards: ASTM E1958-20
Publication date standards: 1.2.2020
The number of pages: 26
Approximate weight : 78 g (0.17 lbs)
Country: American technical standard
Category: Technical standards ASTM
advertisement claim(s), claim substantiation, consumer testing, descriptive testing, sensory laboratory testing, sensory testing,, ICS Number Code 67.240 (Sensory analysis)
1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide was developed for use in the United States and must be adapted to the laws and regulations for advertisement claim substantiation for any other country. A claim is a statement about a product that highlights its advantages, sensory or perceptual attributes, or product changes or differences compared to other products in order to enhance its marketability. Attribute, performance, and hedonic claims, both comparative and non-comparative, are covered. This guide includes broad principles covering selecting and recruiting representative consumer samples, selecting and preparing products, constructing product rating forms, test execution, and statistical handling of data. The objective of this guide is to disseminate good sensory and consumer testing practices. Validation of claims should be made more defendable if the essence of this guide is followed.
1.2 This international standard was developed in accordance with internationally recognized principles on standardization established in the Decision on Principles for the Development of International Standards, Guides and Recommendations issued by the World Trade Organization Technical Barriers to Trade (TBT) Committee.
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