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Brand evaluation — Part 1: Principles and fundamentals
Translate name
STANDARD published on 23.11.2021
Designation standards: ISO 20671-1:2021
Publication date standards: 23.11.2021
SKU: NS-1043169
The number of pages: 12
Approximate weight : 36 g (0.08 lbs)
Country: International technical standard
Category: Technical standards ISO
Description / Abstract: This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
Latest update: 2026-07-03 (Number of items: 2 286 013)
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